New products added to the official Frankel range

Juddmonte, in conjunction with the British Champions Series, have added new products to their range of official Frankel merchandise, which are now on sale here.

The additions to the range comprise a popular outdoor quilted jacket, a quilted gilet, a keyring featuring the logo on one side and Frankel's green and pink colours on the other and an official Frankel ballpoint pen.

The Frankel range was launched in June 2012 to celebrate the world’s highest-rated racehorse and raise funds for EACH (the East Anglian Children’s Hospice) - a charity chosen by Frankel’s trainer, Sir Henry Cecil.

QIPCO British Champions Series provide an outlet for the merchandise, which is on sale via its Amazon shop with links from the Frankel website and from the British Champions Series website,

The merchandise can also be found on sale at all British Champions Series racedays.

To visit the British Champions Series Amazon online shop, click here.

To find out more about the East Anglian Children’s Hospice, visit

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Frankel Facts

The 'Frankel factor' saw a record first day attendance at the Ebor Festival on 22 August 2012, when a total of 30,163 racegoers turned up to see Frankel in the Juddmonte International - 55% more people than on the same day in 2011. The attendance eclipsed the previous best for an opening day of the festival back in 1989, when just over 23,000 racegoers were present.