Frankel becomes EACH Ambassador
Frankel, ‘the world’s highest rated racehorse’, can also add charity ambassador to his list of successes after East Anglia’s Children’s Hospices (EACH) awarded him the accolade of EACH Ambassador in recognition of the funds and awareness he’s generated for the charity.
Frankel’s trainer, the late Sir Henry Cecil and Juddmonte Farms chose EACH as the beneficiary charity of sales of Frankel merchandise in 2012 and the charity partnership has grown from strength to strength.
Added to the funds raised from merchandise sales, tours to meet Frankel at his home at Banstead Manor stud in Cheveley near Newmarket, donations made by Juddmonte clients for official Frankel DVDs and proceeds from Frankel models made by leading manufacturer Breyer have raised an impressive £12,000 for the charity.
Frankel’s involvement with EACH has also raised awareness of the charity regionally, nationally and internationally, with stories gaining widespread newspaper, magazine and radio coverage.
Karen Newton, EACH Fundraiser, said: “We wanted to recognise the fantastic funds and publicity Frankel has raised for us thanks to the late Sir Henry Cecil and Juddmonte Farms and we’re delighted Frankel has become an EACH Ambassador.
“It’s a unique role - we’re not aware of any other charity ambassador racehorses, but then Frankel is no ordinary horse.
“Frankel joins the rank of other EACH Ambassadors including musician Ed Sheeran, author Anthony Horrowitz and celebrity chef Delia Smith and will be an asset to us.
“In becoming an EACH Ambassador, we’re publically thanking Frankel and Juddmonte Farms for their support and look forward to continuing the relationship to raise even more valuable funds and awareness for local life-threatened children, young people and their families.”
Juddmonte Farms General Manager, Philip Mitchell, said: “Frankel is delighted and honoured to become an EACH Ambassador. His trainer, the late Sir Henry Cecil had huge admiration for all that EACH does and members of our team have seen at first hand the Hospice at Milton and were extremely impressed with the facilities and level of care.
“It is wonderful that through the continued interest that the public have in Frankel he, together with Juddmonte Farms, can help in this meaningful way.”
Pictured left to right: Jo Colbert, EACH Cambridgeshire Partnerships Manager, Frankel and head stallion man Rob Bowley, Anna Sayers, 12, who receives care and support from EACH and Karen Newton, EACH Fundraiser.
• For more information about EACH, including forthcoming events and how you can help raise funds, visit www.each.org.uk